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Social Media Monitoring ROI: Metrics For Measurement Posted By : Mary Ann Johnson

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ROI (Return on Investment) has become a major question mark in the social media monitoring space. Although some social media monitoring tools focus on delivering relevant and accurate data, others focus on measurement and engagement. One of the hottest debates in social media over the last few years has been centered on the concept of ROI and why measuring ROI on your social media monitoring efforts is so important.

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